Bob Iger Teaches Business Strategy and Leadership
Bob Iger has been in the media industry for 45 years and has never been afraid of change. At The Walt Disney Company, where he helped one of the most well-known and enduring brands in the world adapt without losing any of its enchantment, that trait has served him well. He has served as Disney’s chairman and CEO, leading the organization through some of the most audacious transactions and significant acquisitions in the industry today. He contributed to the company’s content expansion across new and varied channels, adopting direct-to-consumer technologies, in addition to the purchases of Pixar, Marvel, Lucasfilm, and 21st Century Fox.
Disney has gained widespread industry recognition as a leader throughout his time there, earning a spot on “best-of” lists in the majority of important business journals. For a total of four years, Institutional Investor magazine has named Bob one of the “World’s Most Powerful People,” a “Top Gun CEO,” and one of its “Best CEOs.”
Learn the tactics used by the Disney CEO to lead with honesty, bravery, and optimism when a brand is developing in the era of disruption in Bob’s MasterClass. Learn the strategy behind some of Disney’s most audacious actions and largest acquisitions, such as Marvel, Pixar, and Lucasfilm, via case studies and insights from Bob’s 45 years in the media. Bob will impart to you his perspective on risk management, the art of negotiation, and brand evolution. Along with teaching you how to accept change and take calculated chances, he will also share his key leadership principles with you in order to help you advance your organization and career.
You will learn about risk management and focusing your company’s strategy in this online course.
– The process through which Disney purchased Marvel and Pixar.
What consumers want in the future, how to evolve a brand, and leadership qualities
– Time management that works
– Managing disruption in the industry
– Understanding complicated transactions – Negotiation techniques
[Masterclass Course] Bob Iger Teaches Business Strategy and Leadership
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